Giving something back to society is at the heart of the Napolact brand.

All over the world, people have risked their own health for others during the COVID-19 pandemic. From healthcare workers to employees in production locations. Our Romanian brand Napolact celebrated these heroes with their #respect campaign.

Start of the campaign

“When the pandemic started, a lot of things changed. People suddenly had to stay at home, e-commerce exploded and people were concerned about their loved ones and unsure about the impact of the virus on our healthcare system. We felt this was the right time to give something back to society and support our fellow Romanians and so we set up the three-month Napolact #respect campaign.”

Heroes of the pandemic

“Many risked their own health for others during the crisis in order to keep essential work going. For instance, our colleagues at the production locations, who made sure that the production continued every day again. Also healthcare workers, retail staff, firefighters and package deliverers played essential roles in keeping everything going. We should also not forget the efforts of the less visible heroes, such as grandparents helping out their families and parents who had to work from home while taking care of their children. We wanted to thank all of them and create awareness for these heroes. What better way is there to do this than on our Napolact packaging?”

When the pandemic started, a lot of things changed. We felt this was the right time to give something back to society.

Support vulnerable people

“Napolact did not only say thank you to these heroes. In order to create more impact, we also directed consumers to our e-shop by means of the #respect message placed on the side of the packaging. People could buy Napolact products in the e-shop. Moreover, they could also choose to donate products to vulnerable people through FoodBank NGO. Napolact doubled all consumer donations for the campaign period of three months. A multidisciplinary team built the e-shop in just five weeks, from idea to first order. We shouldn’t do things because we have to, we choose to do things as they should be done. This is the Napolact brand purpose, to inspire building Romania as it should be.”

About Napolact

Napolact is the largest dairy brand in Romania and makes its way to almost half of the Romanian households. The various dairy products of this brand, such as yoghurt, milk and cheese, can be found at many tables.

The history of Napolact goes back almost 100 years, when a local dairy shop was started in the Ardeal (Transylvania) region. Today, all Napolact products are still coming from Ardeal, which is known for its high-quality food. The brand is inspired by the authentic taste and the old, honest ways of making products. You can find more information on the Napolact website (in Romanian only) through this link.