You have to follow your dreams.

In 2016, Mira AbouJaoude joined the FrieslandCampina Global Digital Marketing team. Recently, she was appointed as the Digital and Media Manager for the Consumer Dairy business group in Africa. She decided to create her own path and to follow her dreams. 

“I come from Lebanon, a small country in the Middle East. I studied Advertising and Marketing, with a minor of Journalism. My experience and training triggered a FrieslandCampina colleague in the Global Digital Marketing team to interview me via LinkedIn.”

“In the past I worked at the Global Digital Marketing team in Amersfoort, the Netherlands. I was involved in rolling out Global technologies and tools for media buying effectiveness, leading to support North Africa with in-housing media buying, with continuous saving and digital media optimisation.”

In my new role, my focus is to continue to transform digital in Africa, through the right strategies and plans for each country.

“In my new role, my focus is to continue to transform digital in Africa, through the right strategies and plans for each country. Also, through campaigns with clear KPI’s to drive impact, making data driven decisions to spend wisely on different digital blocks, supporting on impactful content and building digital capabilities. I believe you have to follow your own dreams and life live to the fullest. Working at FrieslandCampina is a dream come true to me. Every day I collaborate with many colleagues worldwide and as a team we always find the most innovative solutions to move forward. This gives me so much energy and satisfaction.”