Increasing access to nutrition with Milky Pap.

Gloria Jacobs, Brand Manager at FrieslandCampina

Nigeria is Africa’s largest economy, yet about 70 percent of the 200 million of its people live in poverty. This means that for many people, it’s often a struggle to get nutritious foods. The economic effects of the corona crisis make this issue even more urgent. FrieslandCampina takes up the challenge to increase the access to nutrition for lower income families. Gloria Jacobs, Brand Manager, shares how FrieslandCampina WAMCO Nigeria contributes to this with Milky Pap.

“We see that a large part of the people in Nigeria are having a hard time getting enough nutritious foods. Milk is perceived as expensive nutrition but at the same time it can play an important role in a nutritious diet. People want to consume high quality milk products, but they can’t afford it. To make milk products more accessible for lower income families we introduced Milky Pap.”

My dream would be for everyone in Nigeria to have access to nutritious foods.

Milky Pap contains the ingredients of the popular Nigerian dish ‘Pap’ in one single product. By just adding hot water you have a ready-to-eat meal that can be consumed at different moments of the day. Gloria explains: “Milky Pap is made with our high quality Peak milk. It’s a nutritious milk and pap product offered at an affordable price. Milky Pap fits the nutritious needs of consumers by offering protein, vitamins and minerals. Also, people find the product very tasty!”

“The focus of our product is on lower income families. These families have a hard time making ends meet, especially after the inflation effects due to the corona crisis. This means people can now buy less with their money, when poverty was already a big issue. We take our role in providing better nutrition for everyone very seriously. That’s why we aim to make nutritious foods available for everyone in Nigeria. We’re also looking into ways to support school programmes, to increase nutrition intake for children.” 

Gloria has big ambitions for the future of Milky Pap. “My dream would be for everyone in Nigeria to have access to nutritious foods. I hope Milky Pap will be on many breakfast tables in Nigeria. I hope we can expand our product to other markets. It would be great if we can offer the affordable dairy products in other African countries.”