We are developing products that are affordable and have an optimal nutritional value

Arie Punt, Category Director Affordable Nutrition

Nourishing a better planet for me means reaching people in markets for whom it is not obvious to buy nutritious products daily, for themselves and for their families. We believe that dairy can play a pivotal role in everyone's morning meal. This means we need to make sure that our brands provide affordable and accessible products in all of our markets, for as many people as possible.

Studies like SEANUTS and other valuable insights on nutritional deficiencies show that there is still a large group of consumers, especially children, that lack fundamental micronutrients in their daily intake. By trying to understand the needs and challenges of consumers, FrieslandCampina is developing products that are affordable and have an optimal nutritional value. I am very proud and thankful to work for a company that is able to provide products that are tasty, accessible and nutritious for everyone.

Looking at the growing world population and economical challenges we are far from done; our goal is to grow access to nutrition to as many people as possible by securing dairy as a food priority, let people understand the nutritional value of dairy and make sure that our products are accessible in the right place, at the right price.