Valess ranked third as most sustainable brand
Consumers preceive our brand Valess as one of the top 3 sustainable brands in the Netherlands.
Our brand Valess has been recognized as one of the top three sustainable brands in the Netherlands by the Sustainable Brand Index-ranking, an independent study that measures sustainability perceptions of brands across various industries and countries. This achievement is a testament to the hard work of our colleagues at Valess, who are committed to producing high-quality dairy products in balance with nature and supporting farmers to realize a better living.
At FrieslandCampina, sustainability is at the heart of our business. We believe that sustainability means not only having a positive impact on the environment but also on society and the farmers who supply us with high-quality ingredients. As one of the world's largest dairy producers, we are proud to nourish millions of people every day with a wide range of dairy products, including Valess.
We are grateful to our consumers for trusting in Valess and for honoring us with this award. We will continue to strive for sustainability in all aspects of our business and contribute to a better world for everyone.
Sustainable Brand Index™
Sustainable Brand Index™ is Europe’s largest independent brand study on sustainability, founded in 2011 by SB Insight in Sweden. Sustainable Brand Index™ measures the sustainability perception of brands across industries and countries. It is an independent study consisting of more than 1 600 brands, 36 industries, and more than 80 000 consumer interviews across Europe (the Nordics, the Netherlands & the Baltics). In doing so, Sustainable Brand Index™ shows how brands are perceived within sustainability, why they are perceived this way, and what to do about it.
For more information check the website of Sustainable Brand Index.
