FrieslandCampina sponsors Gouda Cheese Experience
Today, FrieslandCampina signed a five-year sponsorship agreement with the Gouda Cheese Experience. The signing took place in the monumental building in the historic centre of the Gouda cheese town, the Netherlands, which accommodates the Gouda Cheese Experience.
The cooperation with FrieslandCampina and co-sponsor Vergeer Holland enables the Gouda Cheese Experience to focus the attention of the visitors on all aspects of Gouda cheese.
“The Gouda Cheese Experience can best be described as: 'As soon as you enter the building, you step into the world of cheese'. It is an experience in itself. An interactive journey that familiarises the audience with the history, the production and the taste of Gouda cheese. All this by means of a 60 to 90 minutes ‘walk-through’ and by making the people discover, feel, taste and experience themselves. A visit to the Gouda Cheese Experience is a completely different way of getting acquainted with cheese and buying cheese. FrieslandCampina will make active use of the sponsorship in the coming years to pass on our name and the uniqueness of our Gouda cheeses to the visitor”, Yves Vancoillie, Director Strategic Pricing & Market Intelligence, tells us.
The Gouda Cheese Experience is particularly focused on tourists, but, of course, everyone is welcome. It is a place where FrieslandCampina as a sponsor can also take its customers, employees and other people who are interested.
For more information, please visit www.goudacheese-experience.com.