Friesche Vlag launches Barista Oat, a plant-based beverage
Friesche Vlag introduces Barista Oat, the brand’s first plant-based product for The Netherlands. This oat drink has a mild flavour and is very easy to froth, making it ideal for cappuccinos or macchiatos. Its launch is in response to growing consumer demand for plant-based alternatives, giving coffee fans a wider range to choose from.
Firm, frothy layer
Friesche Vlag Barista Oat is a plant-based drink made from oats with a mild taste and no added sugars. It can be used to create a firm layer if frothed, making this oat drink perfect for cappuccinos or macchiatos. The Netherlands is a true coffee-loving nation: 79 per cent of the households drink coffee, of which 43 per cent prefer cappuccinos and 13 per cent, macchiatos. Further, the quality of the froth is seen by half of the consumers as one of the most significant factors for choosing a specific milk-based or plant-based beverage.
Important step
“It’s our mission to provide The Netherlands with good and healthy nutrition, now and in the future, which is why we always keep close track of consumer requirements and respond to these with our brands and products, ” explains Robbert Kleiren, Brand Leader, Chocomel, Fristi and Friesche Vlag. “The launch of the Friesche Vlag plant-based oat drink marks an important step for us. We see that many people not only want a broad range of dairy products, but plant-based products as well – for instance, to make a delicious cappuccino.”
Friesche Vlag Barista Oat is available at Albert Heijn and other stores as of 16 May. For more information, visit the Friesche Vlag website.
Healthy and sustainable food
A varied and balanced diet is important for people’s health and the planet. FrieslandCampina, therefore, makes dairy products from milk as well as products derived from vegetable sources for both, professional and home use. These products are available under different brands. For more information, go to Our brands | FrieslandCampina.