Since the 1940s
BLACK & WHITE® is the only brand in Hong Kong market that offers full cream evaporated milk that is made from fresh milk sourced from the Netherlands. Since the 1940s, BLACK & WHITE® has been vitalising the days of Hong Kong people with a cup of authentic Hong Kong-style milk tea.
The first choice for authentic Hong Kong-style milk tea
BLACK & WHITE® has been spearheading the development of Hong Kong-style milk tea drinking culture and growing up together with Hong Kong people since 1940. Its hero product, BLACK & WHITE® evaporated milk, has always been an iconic product used by most of the tea shops (also called “cha chaan tengs”) in Hong Kong and is an indispensable ingredient for Hong Kong-style milk tea. BLACK & WHITE® evaporated milk is produced with fresh milk and is full of natural milk aroma and nutrients. The aromatic, smooth and rich BLACK & WHITE® evaporated milk lingers around the tea cup to add a delicate fullness, creating the unique fragrance and thickness of traditional Hong Kong-style milk tea.
Intangible Cultural Heritage
The Hong Kong-styled milk tea making technique has been recognised as an Intangible Cultural Heritage of Hong Kong. Since 2013, BLACK & WHITE® has been promoting this beloved beverage by hosting an annual signature event called Milk Tea Month. Over the past decade, the brand has celebrated Milk Tea Month with the consumer by distributing cups of milk tea across the market and organising different kinds of events. In addition to promoting the culture and craftmanship of Hong Kong-style milk tea, BLACK & WHITE® has also contributed to the community and the industry by partnering with NGOs and teashops to host training courses for aspiring milk tea masters. The brand plays a vital role in passing on the skills and techniques necessary to brewing the perfect cup of HK-style milk tea and nurture the next generation of local milk tea masters.
