Better products

The GNS are nutritional criteria aimed at retaining the natural nutrients in milk and reducing the amounts of calories, fat, sugar and salt in all our products. Additionally we make sure that our product portfolio has a good balance between the number of nourishing products intended for daily use and indulgence products for occasional use. We actively monitor and report our progression.

Since 2015, an 18% increase in the sales volume of consumer products that meet the Global Nutritional Standards has been achieved. In the coming years, we want to continue our efforts to offer healthier products. In order to remain in line with current, international scientific insights into healthy eating, the GNS have been evaluated and tightened based on the Choices International criteria 2019. Based on the tightened criteria, the Global Nutritional Standards Next Level, new targets have been defined towards 2025.

It is our objective to increase the percentage of products that complies with FrieslandCampina Global Nutritional Standards (at least 70% of sold volume in 2020).

Please click here for the Choices International product criteria 2015, which are the starting point of the Global Nutritional Standards.

It is our objective to maintain a good balance between the number of consumer products intended as nourishing products for daily use (at least 70% of sold volume every year) and indulgence products for occasional use (maximally 30%).