Our Plan
Our strategy puts our purpose into action. This strategy guides us in achieving our purpose by prioritising four strategic themes:
- Win with nutrition
- Serve the 24/7 consumer and customer
- Nourishing a better planet
- Elevate our essentials
Our Purpose
Our strategy called Our Purpose, Our Plan begins with the purpose: Nourishing by nature. This means we aim to ensure better nutrition for the world and a good living for our farmers, both now and for generations to come.
Win with nutrition
Producing good and healthy dairy products is at the core of who we are and what we do. FrieslandCampina has a unique grass-to-glass proposition for our customers and consumers.
Serve the 24/7 consumer and customer
We are committed to serving our customers and consumers anytime and anywhere. This means having the right product at the right time, in the right location and for the right price.
Nourishing a better planet
Together with our member dairy farmers, we are committed to creating a sustainable dairy industry. For the coming years we commit ourselves to six priorities for a positive impact on farmers, societies and on our planet. From better nutrition to biodiversity, from carbon footprint to packaging.
Elevate our essentials
We will improve our position in essential dairy products. We aim to build profitable positions in brand cheeses and in unbranded cheeses, and to process less milk in unprofitable products.
Strategic goals
- Exemplary performance price for member dairy farmers
- To realise our sustainability targets
- Organic growth in value-added products
- Higher gross profit margin
- Increased return on invested capital
Last modified on: 25/01/2023 06:29