The FrieslandCampina Corporate Standard for Responsible Marketing Communications contains global rules for marketing communications targeted at adults and children. These rules are based on, amongst others, the code of the International Chamber of Commerce (ICC). We actively monitor and report our progression.
Responsible Marketing Communications
TV advertisement
It is our objective that each year, at least 98% of our TV advertising in the EU complies with our commitments in the EU Pledge.
Score:
2015: 98.4%
2016: 98.6%
2017: 95.6%
2018: 98.8%
2019: 99.1%
2020: No TV advertisement during the monitoring in the applicable countries
2021: 98.8
Brand websites
It is our objective that each year, 100% of the FrieslandCampina brand websites in the EU complies with our commitments in the EU Pledge.
Social media
It is our objective that each year, 100% of the FrieslandCampina social media in the EU complies with our commitments in the EU Pledge.
Influencer marketing
It is our objective that each year, 100% of the influencer expressions, who we collaborate with in the EU, complies with our commitments in the EU Pledge.
EU Pledge Monitoring Report
The EU Pledge is a voluntary initiative launched by leading food and beverage companies to change food and beverage advertising to children under the age of twelve in the European Union. The self-regulatory approach of the EU Pledge is in line with the EU Strategy on Nutrition, overweight and obesity-related health conditions, as well as the EU Audiovisual Media Services Directive. If you would like to know more about the complaints mechanism of the EU Pledge then click here. Complaints can be filed via the EU pledge complaint form.
Nutritional Information
FrieslandCampina aims to provide transparent and uniform nutritional information to help consumers make healthy food choices. We globally apply rules based on legal guidelines with respect to the provision of nutritional information: the FrieslandCampina Corporate Standard for Nutritional Information. Our consumer packages include at least the following information:
- energy icon;
- nutrition table with information about, for example, protein, sugar, fat and salt content;
- front-of-pack nutrition labelling scheme, if applicable and in line with the FrieslandCampina guiding principles for the use of front-of-pack nutrition labelling schemes.
To our websites and other communication materials (except advertisements) applies that the content of the nutritional information table is mandatory.
Energy icon
It is our objective that in 2020, 100% of relevant consumer packaging will show the reference intake energy icon, as indicator for the amount of packages that have implemented the FrieslandCampina Corporate Standard for Nutritional Information.
In 2018, 83% of the FrieslandCampina operating companies with products in scope has the energy icon on at least 95% of their relevant consumer packages.
Claims
Claims that are made on our brands and branded products should be truthful and meaningful. The objective of the FrieslandCampina Corporate Standard on Claims is to set a global framework for all claims that are used, in order to support the positive positioning of FrieslandCampina, its brands and branded products. In the Standard the general principles to which claims need to comply, are laid down.
More from our Nutrition Policy
Last modified on: 12/01/2023 15:32