Sarah Sadiq

Sarah Asad Sadiq is a seasoned marketing leader with over two decades of experience in building brands and driving consumer-centric growth across global and regional organisations. Sarah’s expertise includes building marketing strategies, focusing on strengthening brand equity, innovation, and meaningful consumer engagement.

Prior to joining FrieslandCampina, Sarah held marketing leadership roles at leading organisations including Unilever, Procter & Gamble, Jazz, and Standard Chartered, where she successfully delivered impactful campaigns and drove business growth for renowned brands such as Lux, Lifebuoy, Lipton, Dove, and Knorr.

Sarah holds an MBA from the University of Cambridge (Judge Business School) and brings a unique blend of corporate and academic experience, having also taught at the University of Melbourne, Australia.

Known for her strategic thinking and passion for purpose-driven marketing, Sarah is committed to creating meaningful connections with consumers and driving sustainable growth for the organisation.