Ayub Khattak

Ayub Khattak serves as Director Sales at FCEPL, bringing nearly two decades of leadership experience from Unilever Pakistan, where he built a strong track record of driving commercial growth, leading large-scale sales operations, and transforming customer partnerships across Pakistan. Having managed multiple product categories across diverse geographies and channels, spanning General Trade, Modern Trade and E-commerce, he is recognized as a strategic commercial leader with deep expertise in route-to-market excellence, category growth, shopper marketing and sales digitization. He is passionate about building future-ready sales organizations and creating sustainable growth through strong systems, customer-centricity and winning partnerships.

Beyond business performance, Ayub is recognized as an authentic and purpose-driven leader who believes that sustainable success is built on empowered people, inclusive teams and a strong performance culture. He leads with fairness, integrity, openness and transparency, creating an environment where trust, accountability and collaboration thrive. Known for challenging the status quo and embracing change, Ayub inspires teams to stretch beyond perceived limits and deliver exceptional outcomes. His leadership philosophy is rooted in developing talent, fostering ownership and building a culture where individuals feel valued, heard and supported to achieve their full potential while contributing to collective success.