FrieslandCampina campaign for a healthy lifestyle in Southeast Asia
'In-house research under the name SouthEast Asia Nutrition Survey (SEANUTS) has shown that many children in Asia have a deficiency of vitamin D, which seems to be almost impossible in a tropical climate with the sun shining every day and plenty of vitamin D available', says Hendro Poedjono, Director Corporate Affairs at FrieslandCampina Consumer Products Asia in Singapore.
Sugar reduction: work together on less sugar
As fuel for the body, sugar gives energy, but it does not provide the body with the vitamins, minerals and fibres it needs. Eating too much sugar can lead to overweight. Therefore FrieslandCampina has been working on structural sugar reduction of its products for many years.
2016 – 2025: international decade against undernourishment
Hundreds of millions of people all over the world are suffering from chronic undernourishment and micronutrient deficiencies. Expelling famine and preventing undernourishment is one of the worldwide objectives of the United Nations. In connection with this the UN have proclaimed the period 2016-2025 the ‘Decade of Action on Nutrition‘.
Healthy food trend offers opportunities
More and more attention is paid to and more knowledge is gained about good nutrition and healthy food, because this contributes to good health. Joost van de Rakt, Managing Director of FrieslandCampina DMV/Nutrifeed, knows this from his own experience.
“Our products go way beyond the carton of milk”
Henk-Jan Bouwman, Sales Manager Distribution at FrieslandCampina Kievit, knows like no other how important medical food can be. Henk-Jan’s father and two brothers suffer from a chronic bowel disease and sometimes need medical food. This food contains ingredients that FrieslandCampina gets out of milk.
Unforgettable basketball trip for Asian children
Last October, 90 children from Southeast Asia made the trip of their lives to go and watch a live basketball game of the NBA Global Games China 2016. This initiative is a part of the cooperation between FrieslandCampina and the National Basketball Association (NBA).
“Milk ensures a better absorption of minerals from high-fibre food”
Renske Dekkers works as a senior researcher at FrieslandCampina Innovation Centre. She led the project about bioavailability; that is, the absorption of nutrients by the body from food, in this case, from milk.