Partnership with the Dutch Red Cross
In 2013 FrieslandCampina and the Dutch Red Cross began a five-year partnership for the joint development of emergency aid products and education programmes aimed at healthy eating.
The partnership has three main goals:
- To combat hunger and malnutrition among people in need
- To contribute towards food security
- To strengthen the resilience of people in vulnerable situations.
Projects in 2014 and in 2015
In 2014 the cooperation with the Dutch Red Cross took shape in various countries. FrieslandCampina Indonesia and a national supermarket chain developed an initiative to give vulnerable children access to basic health care and information about hygiene.
In 2015 FrieslandCampina WAMCO Nigeria partnered with the Nigerian Red Cross on a nutrition intervention for displaced children in IDP camps in Yola, Adamawa state.
We also continued projects that have already started, including 3FM Serious Request. FrieslandCampina also plans to develop new campaigns to increase the income of the Dutch Red Cross and generate attention for socially important themes. This will include investigating the possibilities for a campaign for the Dutch Food Bank in cooperation with the Dutch Red Cross.
FrieslandCampina employee involvement
Employees of FrieslandCampina also feel closely involved in this partnership. Various staff fundraising initiatives include the participation of a group of employees in the ‘Zevenheuvelenloop’ running event in the Netherlands and the internal collection of a donation for ‘3FM Serious Request’, an annual radio programme that raises funds for charity.
In 2014 FrieslandCampina employees once again made significant efforts on behalf of the Red Cross by organising campaigns to collect money for combating the outbreak of the Ebola virus disease in West Africa.
Since the start in March 2012 FrieslandCampina has donated nearly 700,000 euro to the Dutch Red Cross.
Citizen’s network Ready to help
In 2015 FrieslandCampina is working on the promotion of the Red Cross’ ‘citizens’ network Ready to help. All FrieslandCampina employees can get involved on a voluntary basis. In the event of an emergency situation in the Netherlands this network steps in to offer assistance, for example with filling sandbags or distributing emergency aid.