FrieslandCampina Corporate Policy and Standard on the Marketing of Infant Foods
Breastfeeding is the best way to ensure healthy growth and development of infants during the first months of life. For that reason, FrieslandCampina supports the WHO’s recommendation for exclusive breast feeding for the first six months of life and continued breastfeeding along with the introduction of safe and appropriate complementary feeding up to two years of age or beyond.
FrieslandCampina is committed to adhere to the aim and principles of the WHO International Code of Marketing of Breast Milk Substitutes and subsequent relevant WHA Resolutions. The principles of the Code and the concomitant rules for responsible marketing for foods for infants and young children is well rooted in the FrieslandCampina way of working.
The FrieslandCampina Corporate Policy on the Marketing of Infant Foods outlines the company-wide approach to the marketing and sales of foods for infants and young children. Nine Guiding Principles stand at the core of the Policy. They describe responsible marketing practices that employees and partners of FrieslandCampina, involved in the marketing and sales of these products, need to follow. In the FrieslandCampina Corporate Standard on the Marketing of Infant Foods, the responsible marketing practices are outlined in more detail and related to each article of WHO Code.
The updated global policy has been reviewed to reinforce the importance of responsible marketing practices, to continuously improve its activities and to further strengthen its processes. The revised Corporate Policy and Standard on the Marketing of Infant Foods is implemented company-wide and will be audited constantly.
FrieslandCampina remains committed to contribute to the provision of safe and adequate nutrition for infants and young children, by the protection and promotion of breastfeeding and by ensuring the proper use of breast milk substitutes, when these are necessary, on the basis of adequate information and through appropriate marketing and distribution.