An important part of the FrieslandCampina purpose nourishing by nature is providing better nutrition for the world population. We are continuously improving the nutritional value of our products. Additionally we ensure a good balance between the number of nourishing products intended for daily use and the number of indulgence products for occasional use. To monitor this, we apply the FrieslandCampina Global Nutritional Standards and we have formulated a number of practical objectives.

Objectives and results

0 Target: 70%
0 100%
balance product offering
(objective and result 2018)

Balance product offering: The FrieslandCampina product range shows a good balance between consumer products intended as nourishing products for daily use and indulgence products for occasional use.
Yearly objective: minimally 70% nourishing food products (and maximally 30% indulgence products), based on sales volume. This score may fluctuate from year to year.
Score 2018: 80%
Score 2017: 81%

Score 2016: 76%
Score 2015: 81%


0 Target: 70%
0 100%
product composition
(objective 2020 and result 2018)

Product composition: Most of the FrieslandCampina consumer products comply with nutritional criteria with respect to, among others, protein, calories, sugar, salt and fat. Thanks to the efforts of previous years, in 2018, 66% of the sales volume of consumer products, complied to the GNS. Because of the successful implementation of the standards and to continue progress, we decided to raise our 2020 target.

Objective 2020: minimally 70% of consumer products meets the nutritional criteria, based on sales volume.
Score 2018: 66%
Score 2017: 64%

Score 2016: 62%
Score 2015: 57%

Global Nutritional Standards

The FrieslandCampina Global Nutritional Standards are nutritional criteria aimed at retaining the natural nutrients in milk and reducing the amounts of saturated fat, added sugar and salt as much as possible. If necessary, we apply regional criteria to enrich products with vitamins and minerals in order to adjust them to the needs of specific populations. The Global Nutritional Standards serve as our guide in reformulation.

The criteria

Each product group has its own criteria. The product groups are categorised based on the product type (e.g. milk product, cheese, butter or meat substitute) and the place they take in the daily diet (basic food products for daily use, indulgence products or products for specific target groups). It is annually checked how many of our products meet these criteria. The results are published in the FrieslandCampina annual report and on the website.

Retain Milk naturally contains important nutrients that we want to retain as much as possible in our products. For our products we have set criteria concerning minimum amounts of protein and calcium. These nutrients are indicators for other valuable nutrients in milk.
Reduce As stated by the WHO, it is important to reduce the intake of sugar, salt and fat in the fight against non-communicable diseases (obesity and food-related diseases). Therefore we aim at reducing the amount of these nutrients in our products. The criteria for trans fat, saturated fat, added sugar and salt have been derived from the nutritional criteria of Choices International, set by an independent scientific committee. Additionally, FrieslandCampina has converted the Choices criteria into criteria for energy per serving.
Enrich For some regions in the world or for certain target groups it may be necessary to increase the intake of specific nutrients. The programme offers the possibility to set regional criteria for nutrients (FrieslandCampina Regional Standards) of which deficiencies occur or threaten to occur. For instance, regional criteria for enrichment with vitamins B12, A and D have been set in Asia on the basis of the SEANUTS survey.

Download the FrieslandCampina Global Nutritional Standards.
Download an overview of sugar reduction by FrieslandCampina in the Netherlands (Dutch).