For consumers in Nigeria, the Peak brand is synonymous with milk. Peak is the brand of our operating company FrieslandCampina WAMCO Nigeria, in which we work with local partners. FrieslandCampina WAMCO Nigeria sells evaporated milk and powder, and processes milk powder.
Located in the capital city Lagos, FrieslandCampina WAMCO Nigeria processes a considerable amount of milk powder. Its products ultimately find their way to consumers via an extensive distribution network and open markets.
Peak evaporated milk and powder
FrieslandCampina WAMCO Nigeria sells evaporated milk and powder under the brand name Peak, which has been a symbol of quality for sixty years. Peak enjoys extensive brand awareness, and brand loyalty is also high. The Peak products contain important vitamins and nutrients and are therefore beneficial to health. The range has recently been expanded to include evaporated (liquid) milk in sachets – a technological breakthrough.
The affordability of dairy is an important concern in Nigeria. Only a small group of Nigerians can regularly afford to buy dairy. Many Peak products are therefore available in small packages, making them affordable for the lower income groups. FrieslandCampina also has a second dairy brand, Three Crowns, which is aimed as these population groups.
FrieslandCampina WAMCO Nigeria is a collaboration between Royal FrieslandCampina and local partners.