The dairy market in Romania is a promising, but challenging environment. FrieslandCampina made progress in this market with a number of different brands, aimed at a wide range of target groups. Our star brand here is Napolact. The Milli brand also offers a large range of dairy products. Other FrieslandCampina brands in Romania are Oké, Completa, Frico and Dots.
Napolact is a traditional and powerful brand in Romania, offering a wide range of products; from milk, spoonable yoghurt, yoghurt drinks, to sour cream, butter and all kinds of cheese. Napolact products are exclusively made with milk from the Ardeal (Transylvania) area.
Other brands in Romania
In addition to Napolact, there are two other brands, Milli and Oké. Completa coffee creamer, known to Dutch consumers, is also available and the dairy snack Dots, which made its way to Romania from Hungary, is also a favourite. The snack is made with fresh quark in a layer of chocolate and also comes in a fruit-filled variety. Our operating company FrieslandCampina Romania has seventeen small sales offices, distributed throughout the country. FrieslandCampina has two production locations in Romania.
As of 2016, FrieslandCampina Romania introduced Frico, the well-known Dutch brand with more than 115 years of legacy in producing fine, natural & authentic yellow cheese. The Frico range brings delicious taste and a good nutrition to Romanian consumers.