Engro Foods in Pakistan

Headquartered in Karachi, Engro Foods was established in 2006 and has since built a leading position in the Pakistani overall UHT milk segment, including the Specialised Tea Creaming segment.

Milk collection centres

Engro Foods has a vast network of 1,635 milk collection centres, which collect milk from about 150,000 farmers on a daily basis. The milk, about 300 million litres, is processed in well-run plants located in Sahiwal and Sukkur. In addition, the company runs its own dairy farm in Nara that produces over 35,000 litres per day with a total herd size of 5,429 animals (2015). The company employs about 1,600 people and an annual revenue of around 450 million euro (2015).

Engro Foods brands

Engro Foods’ brands Tarang, Olpers, Omung and Omoré are all leading brands in the Pakistani dairy market. The company has an extensive distribution network of direct distributors and sub-distributors to cover 25,000 villages and 472 cities across Pakistan giving the Company direct access to more than 130,000 stores across the country.

Hygienic and affordable

With a track record of success spanning over a decade, Engro Foods has played a pivotal role in offering Pakistani consumers hygienic and affordable solutions in the drinking milk and specialised tea creamer segment through its flagship brands Olper’s and Tarang.

Dairy market in Pakistan

The acquisition of Engro Foods, which is the second largest dairy company in Pakistan, enables FrieslandCampina to obtain a key position in Central Asia. Pakistan is the third largest milk producing country in the world with an annual production of 38 billion litres of milk.

FrieslandCampina expects to benefit from the conversion of the market from loose to packaged dairy consumption that will drive the volume growth of packaged dairy products. At present less than 10 percent of tradable milk consumed in Pakistan is processed and offered in packages. The conversion is expected to accelerate in the near future as a result of the growing middle-income class, a desire for higher quality milk, as well as the increasing urbanisation.

For more information on Engro Foods, please visit their website.