Vifit Sport announces naming partnership with Pro Triathlon Team

12 October 2017

Vifit Sport, the sports nutrition brand of FrieslandCampina, will be the new naming partner of the Pro Triathlon Team from next year. This was announced prior to the Ironman World Championships in Kona, Hawaii, along with the announcement that Swiss cycling manufacturer BMC continues its sponsorship. The name ‘BMC Vifit Sport Pro Triathlon Team’ will come into effect at the beginning of next year. Vifit Sport will be the team’s nutrition partner.

The partnership will run for three years and focus on achieving a coveted Ironman victory in Kona as well as on the development of the athletes’ promising talent pool into regular winners in Ironman, Olympic and Challenge races around the world. BMC Vifit Sport Pro Triathlon Team athletes train up to forty hours every week in order to perform at the highest level. The Vifit Sport brand aims at providing an optimal nutritional effect, with focus on improved recovery.

BMC-Vifit Sport Pro Triathlon Team

Bob De Wolf, CEO BMC-Vifit Sport Pro Triathlon Team, is elated by the partnership with Vifit Sport: ‘This is another milestone for the team and it makes us go from strength to strength. FrieslandCampina is one of the world’s largest dairy companies with exceptional knowledge and expertise in the dairy and protein industries. Our philosophy and vision are to provide maximum professional support for our athletes with the ultimate goal to optimise their performances. The right recovery and the right nutrition play crucial roles in the daily lives of our athletes. We are therefore extremely pleased to be able to start working with Vifit Sport. FrieslandCampina’s years of experience, expertise and innovation in nutrition and recovery are unprecedented. Vifit Sport will play an integral part in our commitment to professionalism and high performance.’

Sports Nutrition

Berndt Kodden, Managing Director FrieslandCampina Branded Netherlands and future President FrieslandCampina Specialised Nutrition, is delighted with this name partnership: ‘Sports nutrition will be a focus category for the newly established FrieslandCampina Specialised Nutrition business group. This partnership will offer Vifit Sport the perfect platform to increase its visibility in the growing market of sports nutrition. Besides, we see it as an opportunity to share our knowledge of the effect of milk protein on muscle performance and muscle recovery based on decades of research and development.’

Lesley Cordial, Director Sports Nutrition, reinforces the motivations behind the partnership and the opportunities available to drive understanding around the benefits of after-sports nutrition: ‘We are very excited to be entering into this partnership with our Vifit Sport brand, as we truly believe in the shared values of the team and in developing the knowledge and benefits of high-protein nutrition. The world of triathlon is growing so fast and we want to be part of developing both the current team at the highest level as well as supporting the next generation of triathletes.’