The second group of pupils of the Jan Prinsschool, the Montessorischool and the Valentijn School will go and investigate ‘The World of Taste’ coming Monday 3 October. They will learn about taste and tasting, go and inquire the ‘Market Hall’ and experiment with new tastes and ingredients for milk and yoghurt shakes (‘Make Your Shake‘). The first group already had this experience on 26 September last.
The school programme ‘Kaaskoppen en dokwerkers’ (Cheeseheads and dockworkers] started for over 140 Rotterdam school children. Early September, they visited the organic dairy farm of the Van den Berg family in Schipluiden. They got acquainted with the start of the food chain and they were shown where the milk is coming from, what happens on a farm and how the cattle farmer takes care of the cows.
The pupils will report what they have learned to Adriaan Visser, alderman for Finances, Organisation, Harbour, the City Centre and Sports of the municipality of Rotterdam, on 26 October. They will also give their visions and share their ideas about good nutrition, healthy exercise and the connection between the city and the countryside.
Communications agency Het Portaal will follow the pupils during their exploratory journey and report through the social media platform The Milkstory.
Why this programme?
An international dairy congress – the World Dairy Summit – with about 1500 participants coming from all corners of the world will start on World Food Day, 16 October 2016, in the Doelen in Rotterdam.
As host country, the Netherlands is committed to show the participants of the congress some of the innovative developments in the area of dairy farming and dairy processing. Additionally, this is a good opportunity to show the Rotterdam community and beyond what the dairy chain looks like and how the dairy products are sold and appreciated all over the world: from the grass in Delfland to the glass in the hands of a Chinese or Nigerian consumer. And all this based on the archetypal Dutch cow in the Dutch meadow landscape. Rotterdam has many links with dairy, such as the dairy farms and the farmer families around Rotterdam and the processing of the milk in the dairy plants in Rotterdam and Maasdam, a stone’s throw from Rotterdam. Moreover, annually about 100,000 containers filled with dairy products are shipped from the Rotterdam seaport, bringing in almost 7 billion euro on an annual basis. In a period of 100 years, the Netherlands has built up a strong export position by joining expertise and entrepreneurship of its own farmers, the Dutch business sense and the know-how of the University of Wageningen and other knowledge institutes.