The Rijksmuseum and Royal FrieslandCampina have entered into an agreement for a period of three years. The signing of the cooperation agreement will take place on World Milk Day, an initiative of the World Food Organisation of the United Nations, which is to highlight the role which milk plays in our daily lives.
Milk, butter and cheese are important products in Dutch cultural history. Dairy has contributed to the prosperity in the Netherlands in the 17th century as well as to the image of the Dutch landscape. The artists of the Hague School had an eye for the beauty of the polder. They painted cows in an open polder landscape. With this they gained high praise and the Netherlands was given the image of a green polder land that not only appeals to the Dutch people, but to people from abroad as well to this very day.
“The Rijksmuseum has a wealth of works of art showing the Dutch history of dairy.” Roelof Joosten, CEO van Koninklijke FrieslandCampina N.V.
Dairy in Dutch cultural history
The history of Royal FrieslandCampina goes back more than 140 years and the company sells its products in over a hundred countries all over the world. The Rijksmuseum and FrieslandCampina bring the importance of dairy in the Dutch cultural history to the attention of visitors of the museum.
Roelof Joosten, CEO of Royal FrieslandCampina N.V.: ‘The Rijksmuseum has a wealth of works of art showing the Dutch history of dairy. Just think of The Milkmaid by Johannes Vermeer, the still-life paintings by Floris Claesz. van Dijck or the meadow landscapes by the artists of the Hague School. We really want to share these works with the visitors of the museum and our foreign guests.’
Wim Pijbes, managing director of the Rijksmuseum: ‘Dutch dairy is world-famous, at least as famous as its most well-known representative: The Milkmaid by Johannes Vermeer. Like the Mona Lisa of the polder, she is annually admired by millions of people. The Rijksmuseum is proud of its partnership with FrieslandCampina.’