58 cows for Cameroon
The savings campaign to ‘Give a Cow for Africa’ has become a great success. The project was set up by Ecomel (part of Campina), together with the Heifer Netherlands development organisation. As many as 10,000 responses were received by the Ecomel organic dairy brands ‘Groene koe’ and ‘Zuiver Zuivel’, as well as spontaneous gifts from a number of companies and organisations. As a result, Groene koe and Zuiver Zuivel can donate 58 cows to Cameroon.
Cees ’t Hart to be Chief Executive Officer of Friesland Campina
Intended appointment The Supervisory Board of Koninklijke Friesland Foods N.V. intends to appoint Cees ’t Hart (49) to the position of Chief Executive Officer of Friesland Foods on 1 May 2008. In addition, he is envisaged to become Chief Executive Officer of the merged dairy company Friesland Campina.
State Secretary Marja van Bijsterveldt launches social placement project supported by the Dutch Red Cross and Campina
Together with the Dutch Red Cross and large numbers of secondary school pupils, State Secretary for Education, Culture and Science, Marja van Bijsterveldt fired the starting gun to mark the launch of the Klus Contact (Job Contact) project at the Van Maerlant College in Eindhoven (the Netherlands). Klus Contact is a unique social placement project supported by the Dutch Red Cross and Campina. A declaration of intent was also signed by the Ministry of Education and the Dutch Red Cross, under which the Red Cross agrees to provide 2,500 social placements over the next few years.
Campina custard made with healthier Campina milk and less sugar
The next step in a healthy diet – more Campina products made using healthy Campina milk with a higher nutritional value Campina has recently started making vla (custard), the traditional Dutch dairy treat, using Campina milk with a more balanced fatty acid composition and a lower sugar content. The sweet taste so popular with millions of Dutch consumers won’t change, however. The new custard has been developed in response to the trend for tasty yet more responsible products which tie in with people’s daily consumption patterns. As well as Campina custard, there is now also Campina yoghurt and traditional Campina porridges made from Campina milk with a more balanced fatty acid composition. These have been available on the supermarket shelves since last spring.