Campina wins international PR award
Campina has won a Sabre Award in the ‘Best Benelux campaign’ category. The prize was given for its communication surrounding the launch of the new Campina milk in the Netherlands. The Sabre (Superior Achievement in Branding and Reputation) Award is regarded as the world’s most prestigious prize for excellence in PR and branding. It was presented by the Holmes Group at the Sabre Awards Dinner in Venice on 22 May.
The Netherlands opts for pure enjoyment
Mona chooses surprise and enjoyment The vast majority of Dutch feel there’s nothing wrong with indulging yourself. We should allow ourselves to enjoy, according to research from TNS NIPO commissioned by Mona – for years Campina’s brand in the Netherlands that is synonymous with dairy treats. The Dutch prefer to enjoy such treats at the evening meal, whereby dessert plays a special role. In fact, over one-third of Dutch consider the occasional enjoyment of a tasty dessert an important part of their well-being.
Campina studies options for supplying school fruit
Campina is looking at the possibility of supplying fruit to primary schools in the Netherlands from the beginning of 2009. On 16 May, it will therefore launch a pilot project to provide approximately 1,350 schoolchildren with tubs of fresh sliced fruit. The school fruit project is a new initiative by Campina to help encourage children to embrace a natural, responsible and healthy diet.
Campina’s Open Farm Day attracts more than 75,000 visitors
Record numbers flock to Dutch Campina farms on Whit Monday The public response to Campina’s invitation to ‘look round the farm’ this year attracted record numbers. With over 75,000 inquisitive visitors, the Campina Open Farm Day in the Netherlands was a huge success. On a sunny spring day, the public was told all about what goes into Campina milk. Thousands of enthusiastic visitors also rolled up their sleeves and helped with some of the farmyard chores. The huge popularity of looking at life on a farm wasn’t just restricted to adults, but also attracted younger members of the public. Children were able to run and play in the farmyard, milk a cow, churn butter and of course meet the Campina dairy herd.
With Campina Control Campina now also launches health & wellness in Russia
Eating less without dieting is now an option in Russia too After the success of Campina Optimel Control in the Netherlands and Campina Optiwell Control in Germany, Campina Control is now being launched in Russia. This fresh, mildly soured dairy drink contains natural plant extracts that activate the satiation mechanism. This helps consumers eat less at their next meal. Campina Control is Campina’s first Russian innovation in the field of health & wellness and is therefore an excellent step toward fulfilling Campina’s ambition of further growth in Russia.
Johan Priem resigns from Friesland Foods’ Board of Management
Johan Priem (53) will resign from his position as member of the Board of Management of Koninklijke Friesland Foods N.V. on 1 July 2008.
Merger agreement signed
On Wednesday 7 May, the proposed merger agreement between Friesland Foods and Campina was approved by the general meeting of member dairy farmers of Zuivelcoöperatie Friesland Foods and the Members’ Council of Zuivelcoöperatie Campina. On Thursday 8 May, the agreement was duly signed in Amersfoort (the Netherlands) by the respective Boards and Directors of both companies.
Friesland Foods to modify shareholding structure
The general meeting of Zuivelcoöperatie Friesland Foods has approved the proposal submitted by the Board and the Board of Management to amend the shareholding structure.
Campina transfers daily fresh dairy transportation to Post-Kogeko
Transport company Post-Kogeko in Maasdijk (the Netherlands) took over the activities of Zutrans, the transport business of dairy company Campina, on 4 May 2008. Post-Kogeko will provide all Campina’s shipments of daily fresh and chilled liquid milk products in the Netherlands.
Members of Friesland Foods and Campina agree to merger
The General Meeting of member dairy farmers of Friesland Foods and the Members’ Council of Campina today (7 May) approved the proposal to merge the two dairy co-operatives and companies. The merger agreement will be signed tomorrow (8 May) by their respective Boards of Management and Co-operative Boards. The approval of the member dairy farmers is a major step forward in the merger process. It will be followed by an advice of the works councils of the two companies and a decision by the European Commission. The Commission’s response is expected in the final quarter of 2008.