Friesland Foods stops collecting milk from dairy farmers
Friesland Foods forced to stop collecting milk from member dairy farmers of the Friesland Foods dairy co-operative at approximately 17.00 hrs on Saturday, 31 May.
Friesland Foods Board condemns DDB action
The Board of the Friesland Foods dairy cooperative have condemned the Dutch Dairymen Board actions.
Impact of DDB action on Friesland Foods
At 10.00 a.m. on Thursday, 30 May, 263 member dairy farmers of Friesland Foods announced that they would not be supplying any milk that day.
Campina wins international PR award
Campina has won a Sabre Award in the ‘Best Benelux campaign’ category. The prize was given for its communication surrounding the launch of the new Campina milk in the Netherlands. The Sabre (Superior Achievement in Branding and Reputation) Award is regarded as the world’s most prestigious prize for excellence in PR and branding. It was presented by the Holmes Group at the Sabre Awards Dinner in Venice on 22 May.
The Netherlands opts for pure enjoyment
Mona chooses surprise and enjoyment The vast majority of Dutch feel there’s nothing wrong with indulging yourself. We should allow ourselves to enjoy, according to research from TNS NIPO commissioned by Mona – for years Campina’s brand in the Netherlands that is synonymous with dairy treats. The Dutch prefer to enjoy such treats at the evening meal, whereby dessert plays a special role. In fact, over one-third of Dutch consider the occasional enjoyment of a tasty dessert an important part of their well-being.
Campina studies options for supplying school fruit
Campina is looking at the possibility of supplying fruit to primary schools in the Netherlands from the beginning of 2009. On 16 May, it will therefore launch a pilot project to provide approximately 1,350 schoolchildren with tubs of fresh sliced fruit. The school fruit project is a new initiative by Campina to help encourage children to embrace a natural, responsible and healthy diet.
Campina’s Open Farm Day attracts more than 75,000 visitors
Record numbers flock to Dutch Campina farms on Whit Monday The public response to Campina’s invitation to ‘look round the farm’ this year attracted record numbers. With over 75,000 inquisitive visitors, the Campina Open Farm Day in the Netherlands was a huge success. On a sunny spring day, the public was told all about what goes into Campina milk. Thousands of enthusiastic visitors also rolled up their sleeves and helped with some of the farmyard chores. The huge popularity of looking at life on a farm wasn’t just restricted to adults, but also attracted younger members of the public. Children were able to run and play in the farmyard, milk a cow, churn butter and of course meet the Campina dairy herd.
With Campina Control Campina now also launches health & wellness in Russia
Eating less without dieting is now an option in Russia too After the success of Campina Optimel Control in the Netherlands and Campina Optiwell Control in Germany, Campina Control is now being launched in Russia. This fresh, mildly soured dairy drink contains natural plant extracts that activate the satiation mechanism. This helps consumers eat less at their next meal. Campina Control is Campina’s first Russian innovation in the field of health & wellness and is therefore an excellent step toward fulfilling Campina’s ambition of further growth in Russia.
Johan Priem resigns from Friesland Foods’ Board of Management
Johan Priem (53) will resign from his position as member of the Board of Management of Koninklijke Friesland Foods N.V. on 1 July 2008.
Merger agreement signed
On Wednesday 7 May, the proposed merger agreement between Friesland Foods and Campina was approved by the general meeting of member dairy farmers of Zuivelcoöperatie Friesland Foods and the Members’ Council of Zuivelcoöperatie Campina. On Thursday 8 May, the agreement was duly signed in Amersfoort (the Netherlands) by the respective Boards and Directors of both companies.