The Industribution Trophy is awarded based on mutual appreciation of trade and industry. FrieslandCampina received the first prize in the Dairy and Cheese category this year.
The Industribution Trophy, the most prestigious retail prize in the Netherlands, is annually granted on the second Wednesday in January. This award is based on a survey where retailers and manufacturers evaluate each other’s performances in the area of mutual cooperation based on these three criteria:
1. account management
2. trade/shopper marketing
3. supply chain management
From left to right: Floris Habermehl, Niek Janson, Edwin Blom and Jan van der Borst from FrieslandCampiana Branded Netherlands proudly receive the trophy.