FrieslandCampina Vietnam continues joining hand with Vietnam Red Cross to give 60 cows worth VND600 million to farmers in remote areas of Bac Can and Long An provinces. FrieslandCampina Vietnam has funded the Cow Bank project which was founded by Vietnam Red Cross with aim to help and support poor farmers in rural areas, and to boost rural economic development. After 4 consecutive years joining the project, FrieslandCampina Vietnam has contributed nearly VND2.5 billion to the Cow Bank.
With the motto “Giving a fishing rod instead of a fish”, FrieslandCampina Vietnam gives each household one cow worth VND10 million. If the cow gives birth to a calf, the farmer will raise that calf for about 6 to 12 months before returning the mother cow to the Vietnam Red Cross in order to shift this cow to another household in need of help. After finishing this process, the first household will own the breed cow to continue developing husbandry model of family farm. In addition, the Cow Bank project provides knowledge and technical advices on husbandry, helps farmers to develop economy in country side, to get out of poverty and promote interdependence spirit in rural community.
The success of this sustainable project over 4 years is to improve living standards of more than 7,000 poor households over the country. Moreover, the project directly supports nearly 1,000 another needy households through handling over 1,000 reproductive cows. Deputy Prime Minister Vu Van Ninh spoke at the project summation in 2013: “Cow Bank is a very special project to support community in developing production and improving living standards, is a merciful bank and consists in its profound humanity.”
After 4 year of existence, the Cow Bank is becoming a meaningful community program to poor farmers as well as important aims of social development. In order to acknowledge for the significant contribution to the project and outstanding efforts to boost rural economic development, FrieslandCampina Vietnam was honour to receive the certificate of merit from the Prime Minister in July 2015.