Today FrieslandCampina and Facebook announced the signing of their letter of intent for a partnership, expanding their collaboration in exploring close, personal and relevant connections with families and farmers around the world through mobile.
Roelof Joosten, CEO FrieslandCampina and Gary Briggs, CMO of Facebook, signed the agreement expanding the collaboration over the next years. This marks an important milestone for FrieslandCampina in deploying the further potential of mobile platforms in connecting and interacting with consumers around the world on nutrition information, dairy products and the world of Dutch dairy farmers. For Facebook, this collaboration underlines the value and business impact for international nutrition multi- brand companies, like FrieslandCampina, of understanding relevant, personal and engaging connections on a global scale.
Roelof Joosten, CEO FrieslandCampina and Gary Briggs, CMO of Facebook
Roelof Joosten, CEO FrieslandCampina: “We have learned, together with the Facebook team, how families value information on the nutritional value of dairy and its origin, when it is personal, relevant and creative. With a promising growth in business as a result. So that’s why Facebook and we are committed to continuing to invest in this unique journey together with the millions of families around the globe who follow us and our brands.”
FrieslandCampina and Facebook are ambitious partners, leading the way in EMEA and Asia in connecting to families across different languages and cultures in the field of dairy, nutrition and farming –with great success and business growth.