FrieslandCampina sells Creamy Creation to Wagram Equity Partners

17 April 2019

The Dutch investment company Wagram Equity Partners (Wagram) will become the new owner of cream liqueur manufacturer Creamy Creation in Rijkevoort (the Netherlands). This was agreed between the investment company and Royal FrieslandCampina N.V.

The transaction includes the production of cream liqueurs in Rijkevoort and sales office in Paramus (the United States of America). FrieslandCampina Ingredients wants to focus more on nutritional and functional solutions with its ingredients. It was also agreed between parties that Wagram will start producing canned cream for FrieslandCampina in Rijkevoort.

Since its establishment in 1979, Creamy Creation has developed itself into a successful player in the segment of alcoholic cream liqueurs. The company has 84 employees.   Creamy Creation will continue to develop and sell distinguishing cream liqueurs.

Wagram Equity Partners is an independent investment company with a long-term perspective. Its business is making investments in private companies through controlling ownership positions. Wagram will focus on long-term growth of Creamy Creation.

The transaction is subject to the usual conditions, including the required regulatory approvals. We expect to complete the transaction in the last quarter of this year.