FrieslandCampina member dairy farmers massively have their cows graze in the meadows

19 December 2018

The target of the Dutch dairy sector of 81.2 percent outdoor grazing was reached two years earlier than agreed. All this despite the extremely dry summer. This is a result the sector can be proud of. Thanks to active guidance, again 303 member dairy farmers of FrieslandCampina decided to start outdoor grazing in 2018.

Frans Keurentjes, Chairman of Zuivelcoöperatie FrieslandCampina U.A.: “As sector we can be really proud that we again succeeded in making the number of cows in the meadows grow and that with this we reached the target of the sector for 2020. This all the more because the exceptionally hot and dry summer of 2018 greatly complicated outdoor grazing and grassland management. We succeeded in this thanks to the skills of the Dutch dairy farmer. Moreover, they are happy to contribute to the visibility of the cow in the Dutch landscape. The willingness of the consumer to pay extra for it gives an extra stimulus.”

About outdoor grazing

A grazing cow is part of the traditional Dutch landscape and enjoys high appreciation from society. FrieslandCampina stimulates member dairy farmers to have their cows and young cattle graze in the meadows. In order to promote outdoor grazing, FrieslandCampina rewards its member dairy farmers who have their dairy cows graze in the meadows at least 120 days per year for a minimum of six hours per day. These member dairy farmers receive an outdoor grazing premium of 1.50 euro per 100 kg milk.
The consumer can recognise meadow milk by the meadow milk logo on the packaging of many dairy products.