FrieslandCampina has risen from fourth to third place in the prestigious reputation ranking of the Reputation Institute, a leading international research platform. Philips finished first for the twelfth time in a row, followed by ASML. Heineken dropped two places to the fourth position.
This has been announced yesterday by the Reputation Institute, which analyses the reputation of the Netherlands’ largest companies every year. To this end, it examines the emotional bond that stakeholders have with a company, how they assess companies rationally and to what behavioural intentions this leads to, such as making recommendations or buying and wanting to work at a company. FrieslandCampina owes its rising position partly to consistent communication about its strategy and sustainability initiatives.
The list is dominated by high-tech companies. DSM is the highest climber in the rankings and climbed nine positions. This can largely be explained by the innovative power of DSM and its high-tech products.