Due to the sharp increase in demand in Germany, FrieslandCampina is increasing the number of participating dairy farms that supply VLOG milk from 400 to more than 600. All VLOG milk produced by Dutch FrieslandCampina dairy farmers is used to make cheese for the German market.
German market demand
VLOG (Verband Lebensmittel Ohne Gentechnik) is a German association responsible for the certification and issue of the ‘Ohne Gentechnik’ label. In Germany, more than 50% of the milk is already produced according to the VLOG standard. In the Netherlands, FrieslandCampina was the first dairy company to start using VLOG dairy in 2017. The aim is to produce food without the use of genetically modified organisms. This is aimed at the entire chain from feed flows, dairy farming, transport and dairy processing to the store shelf. In addition, all participating dairy farms apply full outdoor grazing on their farms. The dairy processor must process this milk in a demonstrably separate milk flow.
Dairy farms that produce according to the VLOG standard receive an extra reward of 1 cent per kg of milk on top of the outdoor grazing premium. The remaining value, through the performance payment, benefits all member dairy farmers and contributes to the investments in the various cheese makers.
VLOG fits in with FrieslandCampina’s cooperative vision of ‘Merits of Milk’. The aim is to create more value for the members with a distinctive and progressive chain approach that is market-oriented and responds to developments in society. VLOG is one of FrieslandCampina’s special milk flows, enabling it to respond to consumer needs.