FrieslandCampina, one of the world’s leading dairy companies, has taken home the prestigious PublicAffairsAsia’s Gold Standard Award for Corporate Citizenship for Regional Programme 2015 at the annual Gold Standard Awards 2015 held in Hong Kong.
The prestigious award recognises FrieslandCampina’s commitment and contribution to improving the health and well-being of children in Southeast Asia where there is a rising trend of non-communicable diseases. Through active collaboration, stakeholder engagement and its multi-nation health programmes, FrieslandCampina has been able to reach out to millions of stakeholders in the region. The Company’s growing campaign currently runs in Indonesia, Malaysia, Thailand, Vietnam and the Philippines.
Collaborate to fight diseases and malnutrition
Commenting on the award, Mr. Piet Hilarides, Chief Operating Officer Consumer Products Asia, said: “I am very proud to win the Gold Standard Award for Corporate Citizenship. It is a testament of our commitment and excellence in multi-stakeholder engagement and collaboration to address the rise of non-communicable diseases and the dual burden of malnutrition. The role of milk as a nutrient rich food is recognised by leading global organisations including the World Health Organisation and Food and Agricultural Organisation of the UN and we are proud of the role we play in making milk available to those who need it most.
“Creating shared value is extremely high on our agenda and this award recognises the work of our Corporate Affairs and Consumer teams in creating impactful campaigns for the benefit our consumers across Southeast Asia. I would like to thank our stakeholders including government agency partners, our customers, schools, teachers, coaches, parents and children for participating in our programmes and for their continued support as FrieslandCampina expands our campaign to reach out to more children and parents in the region.”
Gold Standard Award
FrieslandCampina was shortlisted for the award with two other global companies. PublicAffairsAsia’s Gold Standard Awards is one of the most coveted awards in the Asia Pacific region that is the industry benchmark for innovation and achievement in communications, corporate citizenship and public affairs. This year, the awards received 250 nominations and the shortlist included over 50 corporations, communications consultancies, government agencies, NGOs and diplomatic mission.