FrieslandCampina has won the PublicAffairsAsia Gold Standard for Corporate Citizenship (Regional Programme) for 2016. This is the second year FrieslandCampina has won this award which honours excellence in the development of a Corporate Social Responsibility (CSR), good governance or sustainability projects that strengthen the corporate reputation, and demonstrates the long-term commitment to sustainability.
FrieslandCampina’s Drink.Move.BeStrong (DMBS) movement, which was recognised by this year’s award, is an initiative which helps raise the nutritional status of families through the combined benefits of good nutrition and exercise. By cooperating with others, e.g. through partnerships across all on-the-ground initiatives under the Drink.Move.BeStrong umbrella, FrieslandCampina has impacted over 71 million individuals in Southeast Asia since its launch.
Mr Hendro Poedjono (left) , Corporate Affairs Director, Consumer Products Asia, FrieslandCampina, receives award
Commenting on the award win, Mr Piet Hilarides, Chief Operating Officer, Consumer Products Asia, FrieslandCampina, said: “We are humbled and honoured that FrieslandCampina has won the Gold Standard Award for Corporate Citizenship for the second year running. Our Drink.Move.BeStrong movement continues to demonstrate that by taking a collaborative approach, we can move forward in our quest to address the rise of non-communicable diseases through the promotion of good nutrition. We accept this award with great pride, and with an awareness that good corporate citizenship is only possible because we work with other stakeholders to create shared value for all involved.”
Mr Hendro Poedjono, Corporate Affairs Director, Consumer Products Asia, FrieslandCampina, said: “We were able to win this award because of the support we have received from our partners, which has enabled us to share our vision of ‘Nourishing by Nature’ with the community in the region. We are immensely grateful to all of them for their support, and I know that together we can further drive positive change in the health of people across Asia, providing lasting and meaningful impact on the many communities that we work in.”
Regional Corporate Citizenship Gold Standard Award
Presented by PublicAffairsAsia, the Gold Standard Award is viewed by communications, public affairs and government relations practitioners as one of the most prominent awards in the Asia Pacific. This year, PublicAffairsAsia received 290 nominations from corporations, communication consultancies, government agencies and diplomatic missions, as well as non-governmental organisations.