For the 5th time in a row FrieslandCampina is the number 1 on the list of companies with the most social responsible image. The Social Responsibility Image Monitor is a yearly list made by communication company Hope & Glory and contains the 30 largest companies in the Netherlands.
Consumers appreciate the authenticity of FrieslandCampina. Together with the Cooperative’s member dairy farmers, FrieslandCampina commands and controls the entire milk production chain from milk to end product – from grass to glass. This guarantees the quality, safety and sustainability of the products.
Social Responsibility Image Monitor
Market research company Motivaction, commissioned by Hope & Glory, sends out a yearly online questionnaire to Dutch consumers since 2009. The consumers are asked to give their opinion about the social responsibility and how important they think this subject is.