The Netherlands can become the circular hot spot of Europe. The members of the Dutch Sustainable Growth Coalition (DSGC) – AkzoNobel, DSM, FrieslandCampina, Heineken, KLM, Philips, Shell and Unilever, supported by VNO-NCW (the Confederation of Netherlands Industry and Employers) – are already implementing circular processes and embedding the circular line of thought in their companies. The transition from a linear to a circular economy is necessary. It can be a response to major challenges such as access to raw materials, climate change and food issues.
The eight multinationals emphasize that it involves a fundamentally new way of thinking that can radically change the way of working in businesses and societies. The linear system of ‘take-make-waste’ will be replaced by the circular system of ‘maintain-reuse-refurbish-recycle’. So with a focus on aspects such as ecodesign, reusing products and materials, preserving the value of raw materials, and sustainable energy generation.
Publication about the Circular Economy
The DSGC aims to support and accelerate the change process by sharing experiences. To this end, the publication ‘Circular Economy, DSGC companies on their journey of implementing circular business models’ has been composed, which was presented on 14 December at Heineken Experience in Amsterdam by the CEOs of the DSGC companies, VNO-NCW Chairman Hans de Boer and former Prime Minister and Professor Jan Peter Balkenende.
In this publication the ‘circular economy’ managers of the multinationals talk frankly about the circular processes for which they are responsible. They cover subjects such as the dilemmas and the challenges and how they can make these processes profitable. Based on their practical experiences six recommendations are made, including:
- ‘Circularity should be part of every business strategy’
- ‘Collaborate with partners in the chain and other stakeholders, for it is the only way to make processes circular’
- ‘Dutch government, be sure to have a vision on the transition from a linear to a circular economy’.
Join forces and co-create
‘We hope this will inspire other companies to start their journey towards a circular economy’, the DSGC says. ‘The economic and ecological added value will not just ensure the continuity of our business, it will also give the Netherlands and Dutch businesses a leading international position. Let’s join forces and co-create while making this exciting journey!’