FrieslandCampina’s campaign Drink.Move.BeStrong that encourages an active lifestyle amongst children in Southeast Asia, was crowned the winner for Best Use of CSR Practices in FMCG at the 5th Best CSR Practices Awards 2015 held in Singapore on August 12. The award recognizes corporate sustainability and responsibility programmes that have made a meaningful and positive impact on the communities and environment in which they operate.
Improving health and well-being
Piet Hilarides, Chief Operating Officer FrieslandCampina Consumer Products Asia, is very proud of this award: “FrieslandCampina’s efforts in combatting the double burden of malnutrition and addressing nutrition security in Southeast Asia have once again been granted recognition by our peers and industry partners. We have always believed in the strength of collaborating with multiple stakeholders to achieve our ambitious CSR targets and this award, our second win this year for our Drink.Move.BeStrong campaign, is a testimony to the commitment of FrieslandCampina and its partners to improving the health and well-being of consumers in the region. We look forward to rolling out our plans to further expand the reach of our campaign across Southeast Asia throughout 2015.”
Since its launch in 2014, Drink.Move.BeStrong has reached out to more than 68 million people in Southeast Asia through strong collaborations with multiple stakeholders including schools, parents, national and local governments, retailers, media and the Junior NBA. The growing campaign currently runs in Malaysia, Indonesia, Thailand, Vietnam and the Philippines.