During the opening of the cheese season in Gouda on Thursday 4 April, Yves Vancoillie, Director Strategic Pricing & Market Intelligence of FrieslandCampina Dairy Essentials, was sworn in as Honorary Weighmaster. The ceremony was conducted by Mayor Mirjam Salet in her new role as Upper Weighmaster.
Yves Vancoillie received this honour because of his many years of involvement with the Gouda cheese market. From FrieslandCampina Yves is also involved in the new Gouda Cheese Experience in the former Arcade Cinema in Gouda, which will be opened in August of this year. FrieslandCampina is one of the main sponsors.
Yves: “It is an honour and a pleasure for me to now bear the title of ‘Honorary Weighmaster’. I would like to express my appreciation to the guild that has promoted Gouda for years and I will continue to promote Gouda cheese in my new ambassadorial role.”
Before Yves was sworn in, he took an aptitude test by taking a sample of a Gouda cheese with a special cheese drill and tasting and inspecting this. His name now appears in the Honorary Weighmaster register, which dates from the last century.