The Dairy Chain from the countryside to the city

Rotterdam school-agers on an exploratory expedition

5 September 2016

Op 6 September, over 140 school-agers of the Montessorischool Kralingen, the Valentijn School and the Jan Prins School (all in the Netherlands) will start working on the programme ‘Kaaskoppen & dokwerkers’ (‘Cheeseheads’ and dockworkers), an initiative of the Wereld van Smaak (world of taste), FrieslandCampina and communications agency Het Portaal. By means of this unique educational programme the pupils discover more about dairy and the importance of good nutrition and healthy exercise.

They will visit the organic dairy farm of the Van den Berg family in Schipluiden, on 6 and 13 September, where the children will be introduced to the first part of the dairy chain and see where the milk is coming from, how a dairy farm is run and how the cattle farmer takes care of the cows.

Then they will do some healthy and playful exercise under the guidance of a sports coach.

Kaaskoppen & dokwerkers

The children will go and explore things in the Wereld van de Smaak and they will experiment with new tastes and ingredients for healthy milk and yoghurt shakes (“Make Your Shake”) on 26 September and 3 October.

On 26 October they will report what they have learned to Adriaan Visser, alderman for Finances, Organisation, Harbour, the City Centre and Sports of the municipality of Rotterdam. The will also give their vision and share their ideas about good nutrition, healthy exercise and the connection between the city and the countryside.

Follow the activities

Communications agency Het Portaal will follow the pupils during their exploratory expedition and will report through the social media platform The Milkstory.

Why this programme?

An international dairy congress – the World Dairy Summit – with about 1500 participants coming from all corners of the world will start on World Food Day, 16 October 2016, in the Doelen in Rotterdam (the Netherlands). Also see the website of the World Dairy Summit.

As host country, the Netherlands is committed to show the participants of the congress some of the innovative developments in the area of dairy farming and dairy processing. Additionally, this is a good opportunity to show the Rotterdam community and beyond what the dairy chain looks like and how the dairy products are sold and appreciated all over the world:  from the grass in local Delfland to the glass in the hands of a Chinese or Nigerian consumer. And all this based on the archetypal Dutch cow in the Dutch meadow landscape. Rotterdam has many links with dairy, such as the dairy farms and the farmer families around Rotterdam and the processing of the milk in the dairy plants in Rotterdam and Maasdam, a stone’s throw from Rotterdam. Moreover, annually about 100,000 containers filled with dairy products are shipped from the Rotterdam seaport, bringing in almost 7 billion euro on an annual basis.

In a period of 100 years, the Netherlands has built up a strong export position by joining expertise and entrepreneurship of its own farmers, the Dutch business sense and the know-how of the University of Wageningen and other knowledge institutes.