What can FrieslandCampina do to help people in the Netherlands live healthy lives? This is the issue FrieslandCampina submitted last school year to its Children’s Council: children from group 6 from the primary school “Het Zwaluwnest” in Amersfoort, the Netherlands. After detailed research on this subject, the children presented their findings to the Executive Board of FrieslandCampina under the guidance of Princess Laurentien on 11 June.
During the official Executive Board meeting, the Board members talked with the 24 members of the Children’s Council of FrieslandCampina. The children were well-prepared. They set up their own research program and, as part of this program, visited a dairy farm in Soest. After an extensive farm tour, they were given the opportunity to interview the farmer.
Ideas and recommendations
The Children’s Council came up with various ideas and recommendations to make the Dutch people’s lives healthier. One of the outcomes is that children actually do not know how much sugar certain products contain. That is why clear communication and an honest story about health on packaging is one of the children’s recommendations. Additionally, healthy products have to be promoted more actively and must be made more attractive, according to the children.
“Actually, it is quite odd that we have never asked the children for their opinion. After all, they are important customers of FrieslandCampina”, says Roelof Joosten, CEO of Royal FrieslandCampina N.V. “I think the way in which the Children’s Council has thought about this issue, with so much passion and energy, is very special. I have heard many ideas from a different perspective. We are going to work on this and we will get back to you.”
It is the first time that FrieslandCampina established a Children’s Council. In 2014, a three-year partnership with the Missing Chapter Foundation and UNICEF Netherlands was entered into. The goal of the partnership is twofold: give children, through a so-called Children’s Council, a say in social issues that determine the future, and inspire decision-makers by looking at existing issues from another perspective.