On Saturday the 7th of November, 100 FrieslandCampina dairy farmers in various Albert Heijn supermarkets, will let consumers taste Campina products and will also provide answers to all kind of questions consumers can ask them personally. This event is part of the Campina campaign ‘Ask a question to the farmer’.
‘Consumers like to know where products are coming from and how they are produced’, says Edwin Blow, Director Sales and Shopper Marketing at FrieslandCampina NL. ‘Campina products are produced by dairy farmers who are members of FrieslandCampina. Together with our dairy farmers we cover the entire dairy chain, “from grass to glass”. Dairy farmers open their farms to the public on a regular basis. Yearly, we welcome more than 100.000 people visiting our Campina Open Farm days. Coming Saturday, we ourselves will visit the consumers in supermarkets; the place where our dairy products are sold.’
Learn more about dairy farming
Maurice Hanegraaf, a FrieslandCampina dairy farmer in Maren-Kessel, mentions: ‘I am really looking forward to this campaign. I am also present in one of the Albert Heijn supermarkets coming Saturday, namely in the Helftheuvelpassage in ‘s-Hertogenbosch. People are very interested in learning and seeing more about dairy farming. At our own farm, we also regularly welcome people and school classes. But it is also as important and fun to meet with consumers in the supermarket and to tell them the story of the connection from dairy cow leading to their dairy products they consume.’
Ask your question and taste
Next week, Campina 1 liter products and Stevige Yoghurt are on sale at Albert Heijn supermarkets. If consumers buy two products of these products, the second one will be offered at half-price. Also in the spotlights next week: Campina Stevige Yoghurt, this product can also be tasted in Albert Heijn supermarkets coming Saturday. Additionally coupons will be handed out, with which consumers can get a free Campina Stevige Yoghurt product to taste at home. These coupons can be handed in at cash registers in all Albert Heijn supermarkets in the Netherlands from the 16th to the 29th of November.
Want to know more?
Curious to know more about the ‘Ask a question to the farmer’ event coming Saturday ? Please visit www.campina.nl to get find out at which Albert Heijn supermarkets a FrieslandCampina dairy farmer will be present to answer all your questions regarding dairy farming.