FrieslandCampina is one of 22 companies and organisations that has entered into a three-year partnership with the Missing Chapter Foundation and UNICEF Netherlands. The aim of the initiative is to give children a voice in social issues that will define the future, through participation in a Children’s Council.
This academic year, nine and ten-year-olds attending ‘Het Zwaluwnest’ primary school in Amersfoort started to work on an issue of relevance for FrieslandCampina and began advising the company’s Executive Board on sustainable solutions to make the organisation more future-proof.
‘Most children have a very clear idea of what they want. Whereas adults tend to see only problems, children simply leapfrog over obstacles. They’re often better at getting to the heart of an issue and come up with original and practical solutions. Contact with children keeps FrieslandCampina on its toes. After all, it’s about their future as well as ours,’ said Royal FrieslandCampina N.V. CEO Cees ’t Hart.
The Children’s Council will give youngsters a voice on matters that will affect their future, such as the new economy, energy, health and nature conservation. Rather like a supervisory board, the Children’s Council will encourage companies to look at, tackle and prioritise themes and strategic issues in a new way. Many of these issues call for innovative solutions.
The Children’s Council was formally launched on 19 November during the Children’s Rights Week. The launch was attended by representatives of the 22 affiliated companies and organisations from various sectors.
Cees ‘t Hart, CEO ROyal FrieslandCampina N.V. en Laurentien van Oranje, founder and director Missing Chapter Foundation sign the cooperation agreement