Campina most sold A-brand in the Netherlands

21 March 2014

For the 12th time in a row the Campina brand is the most sold A-brand in  supermarkets in the Netherlands. It is one of the 8 FrieslandCampina brands in the top 100 of the most important brands in Dutch supermarkets. This is the conclusion of market research firm IRI that composes the brand top 100 yearly for the trade magazine Food Magazine.

In 2013 Campina also came in first place in the top-100 turnover ranking. Last year, consumers spent more than 390 million euro on Campina products in supermarkets.

The other seven A-trademarks of FrieslandCampina in the top 100 are:

  • Friesche Vlag, nr. 17
  • Milner, nr. 29
  • Appelsientje, nr. 31
  • Mona, nr. 41
  • Chocomel, nr. 58
  • CoolBest, nr. 72
  • DubbelFrisss, nr. 75