The FrieslandCampina Development Centre in Singapore will focus on the development of dairy-based beverages and infant and toddler nutrition, tailored specifically for Asian consumers. The centre underscores the company’s commitment to Asian consumers. It is FrieslandCampina’s ambition to offer people essential nutrients with natural dairy products.
The development centre, located in the Singapore Science Park, houses FrieslandCampina’s nutritional expertise and product development for its Consumer Products International (CPI) business group in Asia.
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Develop and innovate
Cees ‘t Hart, Chief Executive Officer, Royal FrieslandCampina, said: “The opening of the FrieslandCampina Development Centre in the heart of Asia is part of our drive to continuously develop and innovate to meet the needs of our consumers in Asia, today and tomorrow.”
Food & nutrition research expertise
Ms Thien Kwee Eng, a representative of the Singapore Economic Development Board (EDB), congratulated FrieslandCampina on the opening of its Development Centre. “We offer our congratulations to FrieslandCampina on establishing this Development Centre in Singapore, which strengthens and complements their regional headquarters for Consumer Products here,” said Ms Thien. “FrieslandCampina will be able to tap on Singapore’s integrated ecosystem of capabilities spanning market research, branding and marketing, and food & nutrition research expertise to develop products that cater to the nutritional needs of Asia’s diverse consumers. EDB is committed to enhancing Singapore’s leading position as a home in Asia for consumer companies for business, innovation and talent and FrieslandCampina’s decision to open the Development Centre in Singapore is a strong testament to that vision.”
Regional office in Singapore
The development centre will operate as an extension of FrieslandCampina’s Innovation Centre that will be launched next month in the Netherlands. Underscoring its commitment to Asian consumers, FrieslandCampina established a regional office in Singapore in 2011 for its Consumer Products International business group. The office is strategically located close to local operations in China, Hong Kong, Indonesia, Malaysia, Philippines, Thailand and Vietnam.