FrieslandCampina and World Milk Day 2013

31 May 2013

Saturday, 1 June is World Milk Day. Since 2001 this special day, which was established by the FAO (Food and Agricultural Organisation of the United Nations), has been celebrated annually around the world on the first day in June. During World Milk Day, the focus is on milk as an important nutritional source. FrieslandCampina celebrates World Milk Day in all 28 countries where it has production locations.

In the Netherlands, FrieslandCampina will mark the day by deploying several milkmen dressed all in white to spread the word on the special qualities of milk in Amsterdam and Amersfoort. Because many of us take milk for granted, we have very little awareness of all the goodness of milk. Milk is unique because it is, by nature, one of the most nutritionally complete foods. It provides essential nutrients: proteins, vitamin B2 and B12 and minerals such as calcium. We need these nutrients every day because they are an essential source of fuel, growth and protection for our bodies.

In order to get enough of these nutrients, the Voedingscentrum (Netherlands Nutrition Centre) therefore advises drinking or eating approximately 500 ml of dairy a day (not just milk, but also yoghurt and dairy drinks, for example). This is the equivalent of three glasses of milk per person per day. The recommended intake for children, adolescents and older people is even slightly more. Not only in the Netherlands, but worldwide, milk and milk products are recommended as a healthy food source for everybody, young and old.