Malaysia’s leading dairy company, FrieslandCampina’s subsidiary Dutch Lady Milk Industries Berhad (Dutch Lady Malaysia), launched its Inspire Tomorrow Fund in conjunction with the celebration of its 50th anniversary this year in Malaysia.
The Dutch Lady Inspire Tomorrow Fund will benefit young Malaysian children, to inspire and aid them to pursue their dreams in their aspired fields, beyond education.
Champion of dairy nutrition
With half a century of dairy excellence under its belt, Dutch Lady Malaysia has been a champion of dairy nutrition for all Malaysians including children. In line with its mission of Helping Malaysians Move Forward in Life with Trusted Dairy Nutrition, the dairy multinational is well positioned to provide a platform on which Malaysian children can achieve their potential.
Inspire Tomorrow Fund
Speaking at the launch of the Inspire Tomorrow Fund, Dutch Lady Malaysia’s Managing Director Rahul Colaco said the company decided to kick-start its 50th anniversary celebrations by sharing the moment with all Malaysians as they have been instrumental in its success and whose continued loyalty has enabled the company to be a significant part of the Malaysian landscape for 50 years.
“Through the Inspire Tomorrow Fund, we aim to reach out to Malaysians, especially to all parents, to encourage them to inspire their children and to bring out the best in their child; to instill in these children a belief that no dream is beyond reach and that they can achieve infinite possibilities if they set their minds to the task. We hope this fund mirrors the ambition of the nation to recognise and develop the potential of young Malaysians be it through quality education or dedicated programmes towards extending Malaysia’s progressive streak and enhancing social well-being,” Colaco said.
The Inspire Tomorrow Fund is a first of its kind in Dutch Lady Malaysia’s history. It will be rolled out throughout the year and the fund will be disbursed via several key activities designed to engage and give back to Malaysians.
Colaco explained that naturally, Dutch Lady is aiming for 50,000 pledges in line with its 50th anniversary.
Dairy Innovation in Malasyia
Dutch Lady has been at the forefront of dairy innovation in Malaysia, manufacturing and selling a wide range of quality nutritious milk products for Malaysians of all ages, from all walks of life. The company’s sterling record as the preferred brand in dairy products is reinforced by being consistently recognised as amongst the top brands in Malaysia through the numerous accolades and awards it has garnered over the years. Its 50th anniversary celebration is made even more meaningful as 1963 also witnessed the birth of Malaysia.