Students devise perfect dairy-based drink

11 July 2012

They’re called Njoy, Milk & Tea, Pick me up! and Reco After Sports: energy drinks, yoghurt and whey drinks. 143 students from Wageningen University & Research (WUR) have spent eight weeks devising the perfect dairy-based drink for European and Asian markets.

FrieslandCampina and WUR are collaborating to give students who are studying for their masters the opportunity to develop an entirely new product from design to market positioning. Employees of FrieslandCampina Research & Development support the international group of students, most of whom are from other European and Asian countries. No less than 18 new products and packaging ideas were presented very enthusiastically during the closing event in Wageningen on 29 June.

The jury was made up of staff from FrieslandCampina and students. The winning team was the team that devised Reco After Sports, the drink to recover from exercising.