FrieslandCampina came second in the annual reputation survey conducted by the Reputation Institute. The survey targets the 30 largest Dutch companies. In 2011, FrieslandCampina came fifth.
The survey of the reputation of Dutch companies is part of the global reputation study conducted in more than forty countries by the Reputation Institute. The rankings are compiled using the RepTrak™ model developed by the Reputation Institute. It investigates how companies score in terms of products and services, innovation, leadership, corporate social responsibility, corporate governance and working environment. FrieslandCampina received high scores in the fields of innovation, products and services and corporate social responsibility. Three hundred people who are familiar with a company take part in the survey. Royal Philips Electronics came first.
CEO, Cees ’t Hart, believes the outcome of the survey is extremely important. ‘Our ambition over the next few years is to be considered as one of the most attractive employers in countries that are strategically important to us. If you do not have an excellent reputation, it is impossible to be seen as an attractive employer.’