FrieslandCampina produces cheese masterpieces

19 August 2011

Rembrandt, Vermeer, Frans Hals, Vincent. Names that immediately conjure up the old masters and their magnificent world famous paintings. But these are also the names of four special cheeses sold by FrieslandCampina worldwide, and with growing success.

The Dutch cheeses produced by FrieslandCampina are exported all over the world. In addition to the classical Dutch cheeses, such as Gouda and Edam, there is also an attractive range for the connoisseur. Since the end of the 1990s, FrieslandCampina has been producing and selling the brand ‘A Dutch masterpiece’. These are the company’s best matured cheeses, each with its own unique taste. In Asia, most of these cheeses were traditionally sold via the catering industry and the industrial market, but they are now also available on a modest scale in wine shops.

A Dutch masterpiece
The four cheeses in the ‘A Dutch masterpiece’ range – Vincent, Rembrandt, Frans Hals and Vermeer – are very popular in North and South America. But cheese connoisseurs can also find them in other parts of the world. In Asia, until April of this year, the cheeses were chiefly sold via the catering industry and the industrial market. But since April, the cheeses have also been stocked in thirty wine shops. In the past ten years, demand for these special (matured) cheeses has grown significantly. From a relatively unknown product, the speciality cheeses are now a popular delicacy for an increasingly larger group of consumers.